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Strategic Plan

In July 2023, the Harlingen Economic Development Corporation (EDC) embarked on a strategic planning process to develop the strategic priorities for 2024 through 2027. The following is the process used to reach the conclusions for the strategic plan.

The process kicked off with a preliminary planning meeting between Harlingen EDC staff and professional facilitator Alysia A. Cook, PCED, IOM with Opportunity Strategies LLC. They reviewed key issues facing the EDC, discussed the programs and projects currently underway, and prepared the process and format for the planning session.

During the planning retreat, the facilitator conducted an anonymous SWOT (Strengths, Weaknesses, Opportunities, & Threats) Analysis with the participants. She also conducted an exercise called Start-Stop-Accelerate. The results of each are included in this document.

On Thursday, July 27, 2023, the EDC board, staff, and stakeholders met at Texas State Technical College Welcome Center for a strategic planning workshop to begin planning for 2024 through 2027.

The following is the Harlingen EDC 2024-2027 Strategic Plan.

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Orlando Campos
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